Light & Learning

Tourism Studies (ITS)

Institute of Tourism Studies (I.T.S.) is a premiere institute providing high-quality education in the field of tourism management and providing consultancy to the industry. The Institute was established in the year 1994. Equipped with a mix of young and experienced professionals, the Institute is churning out enthusiastic and efficient young professionals every year to serve the ever-growing tourism industry; the industry, which is poised to be numero uno in the 21st century. Twenty two dynamic batches of “Masters of Tourism Management (M.T.M.)/ MBA (Tourism)/ MTA/ MTTM” and seventeen batches each of Bachelor of Tourism Administration BTA/ BBA (Tourism) and Post Graduate Diploma in Travel Management (PGDTM) are already serving the industry in high recognition. Besides, two batches of DIAT & CRS (Diploma in International Airline Ticketing & Computerized Reservation System), Diploma of Food Production and Master of Event Management (MEM) and Bachelor of Hotel Management (BHM) have also been well received by the tourism industry.

The last twenty-three years have seen the ITS grow steadily in terms of quality education. Today, the ITS enjoys a high degree of repute by esteemed organizations of the tourism industry.

Currently the ITS is located in a new building with an independent premises within the Lucknow University, Second Campus and provides the state-of-art facilities to its students that include a rich library with an exhaustive collection of books, functional modern kitchen and bakery, audio-visual aids etc. Regular seminars (National and International), symposia, workshops, case studies, trade fair, cultural events etc. are a part of various activities organized by ITS to give students an in depth exposure and enhance their overall personality and capabilities.

  • Developing soft skills in the students to make them ready to be inducted in the tourism industry.
  • To instill an aptitude for research in the students to develop the power of in-depth qualitative and quantitative analysis in them.
  • To inculcate entrepreneurial skills in the students owing to the scope of tourism to provide self-employment opportunities.
  • Making our students ready for the plethora of service centric hospitality sector opportunities.
  • All round development of students through the study tours, live events, heritage walks and volunteer work etc. thereby balancing academic learning and ground reality exposure.
Prof. M.K. Agarwal
Dr. Anupama Srivastava
Assistant Professor
104, Teachers’ Residence, Lucknow University Second Campus, Jankipuram, Lucknow-226 031
+91-92355 55190
Publication : 16
Specialisation : Tourism Products, Geography, Impacts and International tourism
Dr. Suyash Yadav
Assistant Professor
2/372, Vinamra Khand,Gomti Nagar, Lucknow-226010
+91-97920 89646
Publication : 06
Specialisation :Tourism Trends & Contemporary Issues
Mr. Amar Kumar Tiwari
Assistant Professor
Plot No-10-11, Sanatan Nagar , Kamta, Chinhat, Lucknow-226028
+91-87655 36237
Publication : 05
Specialisation : Tourism, Business Management and related areas
  • Nepal: Sanskriti Evam Paryatan (in Hindi)
    (Edited by: Dr. Nishith Rai and Dr. Manoj Dixit)
  • Nepal: Ek Chitravali (in Hindi)
    (Edited by: Dr. Nishith Rai and Dr. Manoj Dixit)
  • Tourism Products
    (Authored by: Dr. Manoj Dixit and Dr.Charu Sheela)
  • Bharat ke Pramukh Paryatan Utpad (in Hindi)
    (Authored by: Dr. Nishith Rai and Dr. Manoj Dixit)
  • Dimensions of Indian Tourism
    (Authored by: Dr. Manoj Dixit)
  • Cargo Management
    (Authored by: Dr. Manoj Dixit and Dr.Surabhi Srivastava)
  • Travel Agency Management
    (Authored by: Dr. Manoj Dixit and Dr.Surabhi Srivastava)
  • ABC of Tourism
    (Authored by: Prof. Manoj Dixit)
  • Anthropology & Tourism
    (Authored by: Anupama Srivastava & Dr. Keya Pandey)
  • Challenges and Strategic Intervention for Tourism
    (Edited By: Prof. Manoj Dixit, SMH Rizvi & Anupama Srivastava)

Academic Programmes

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  BBA (TTM) Time Table - 2017-18 View


ITS successfully provided training to first batch of 853 State Level Tourist Guides (SLTG) in collaboration with Dept. of Tourism, Govt. of U.P. It was a mega project of UP Tourism and an initiative to provide recognized license by Ministry of Tourism, Govt. of India and Archeological Survey of India (ASI). Guide who participated and successfully qualified training and examination conducted by ITS, where issued license thus legalizing their profession and allowing them to work as guides at various national and international tourist destinations in Uttar Pradesh.

The above project qualified Uttar Pradesh as the pioneer state in India to give opportunities to State Level Guides by granting them recognition and license to operate legally in the state. Thus, this project not only provided self-employment opportunities to its people but at the same time it ensured professional approach to develop tourism in the state, providing accurate and knowledgeable information to the visitors.


  • An Evaluation Study of Rehabilitation of Bonded Labour in Sonebhadra district of Uttar Pradesh conducted for the Government of U. P.
  • An Evaluation Study of Rehabilitation of Bonded Labour in Mirzapur district of Uttar Pradesh conducted for the Government of U. P.
  • Profiling of international tourists and analysis of management of tourism in Goa, with special emphasis on child labour and pedophilia in the tourism sector.
  • Project on the “Socio- Economic Impacts of Tourism: A case study of Varanasi Region”
  • An evaluation of ecological impacts of tourism in Uttaranchal (Gaurikund, Kedarnath, Gangotri, Harsil) conducted for Dept. of Tourism. Govt. of U.P.
  • An evaluation of tourism impacts in North East (Darjeeling, Kalimpong, Gangtok, Changu Lake, Nathula Pass etc.)
  • An evaluation of tourism and ecological impacts in Madhya Pradesh (Khajuraho, Panna National Park, Jabalpur, Pachmarhi, Jhansi etc.)
  • An evaluation of tourism impacts in Himanchal Pradesh (Dalhousie and Dharmshala, Palampur and Kangra Valley)
  • An evaluation of the dimensions of tourism in Rajasthan (Jaipur, Jodhpur, Osian and Jaisalmer)
  • Profiling of international tourists and analysis of tourism in Goa.
  • Profiling of tourists and analysis of tourism in Siliguri-Darjeeling-Kalimpong-Gangtok, Kshangu Lake-Nathula Pass etc.
  • Evaluation of Tourism Impacts at Rishikesh-Kedarnath-Harsil-Gangotri-Uttar Kashi etc.
  • Evaluation of Tourism Impacts at Kufri-Chail-Shimla-Manali-Kullu-Rohtang Pass etc.
  • Evaluation of Tourism Impacts at Manali-Kullu-Rohtang Pass etc.
  • Evaluation of Tourism Impacts at Jodhpur, Osian, Jaisalmer & Sam Sand etc.
  • Evaluation of Tourism Impacts at Chennai, Puducherry, Banglore, Mysore and Bandipur National Park.
  • Evaluation of Tourism Impacts at Knajuraho, Jabalpur, Pachmarhi Satpura National Park and Kanha National Park.
  • Evaluation of Tourism Impacts at Rajkot, Gir National Park, Diu, Somnath, Porbandar and Dwarika.
  • An evaluation of Lucknow Mahotsava‘98
  • An evaluation of Lucknow Mahotsava ‘99


  • Banaras Hindu University( BHU), Varanasi
  • M.G. Kashi Vidyapith, Varanasi
  • U.P. Rajarshi Tandon Open University, Allahabad
  • B.R. Ambedkar Bundelkhand University, Jhansi
  • CCS Meerut University, Meerut
  • Board of Technical Education, U.P.
  • Kumaon University, Nainital


The Institute was conferred the prestigious “Youth Hostel Ratna” award by the Youth Hostel Association of India (YHAI) for the Institute’s role in Promotion and Development of Tourism in India. We are the first Institute to receive this coveted award and it has brought laurels to our beloved Lucknow University.

Seminars and symposia is a regular feature of the Institute to glorify and update the tourism industry. Seminars organized by the Institute are:

  • National level seminar “Tourism-2000” organized in the year 1996.
  • Workshop on “Branding Lucknow and Making Tourism Promotion Strategies” organized on July 13,1998. This workshop was well attended by the eminent personalities of Lucknow. The outcome of this episode was the formation of a Task Force assigned to put forth a combined proposal to develop Lucknow as a tourism destination.
  • National Seminar on “New Horizons of Tourism: Exploring Senior Tourism” was organized on December 14, 1998. This seminar, the first of its kind to be organized in India was attended by well known scholars and tourism professionals.
  • Organized two seminars as a part of Lucknow Mahotsav ’98 on topics related to the conservation, preservation and management of national heritage and culture and specifically with the development of tourism in and around Lucknow region.
  • Organized a seminar and a workshop on promotion of handicraft and cuisines as tourism product. The workshop specifically dealt with the cuisines and handicraft of Lucknow as tourism product.
  • International Seminar on “Status of World Travel Literature” on January 14, 2000 at Hotel Taj Residency, Lucknow. This widely acclaimed seminar was participated by eminent travel writers and other dignitaries of tourism industry from over 28 countries representing the entire globe.
  • National Seminar on “Tourism Opportunities in Uttar Pradesh in the Present Scenario” on October 6 and 7, 2001 at Hotel Taj Residency, Lucknow. The first seminar of its kind to discuss the various tourism opportunities in U.P. in the post Uttaranchal era. The participants also discuss the impacts of WTC 9/11 on tourism industry and moreover on the tourism industry in U.P.
  • National Seminar on “Role of Information Technology in Tourism Promotion” on May 23, 2003 at Hotel Gomti, Lucknow. The seminar was attended by professionals and other experts from all over the country.
  • International Conference on “Challenges & Strategic Interventions for Tourism in India” on 3rd and 4th December 2010 at ITS. The conference was attended by renowned academicians and professionals from India abroad.
  • A two day workshop on French language was organized by ITS in March 2011. Prof. Farida Irani from Delhi University and other scholars attended the workshop.
  • A seven day National Workshop on “Reinvigorating Tourism Products of India” from 17th January to 24th January 2013. The workshop was attended by renowned academicians and professionals of tourism from India.
  • 12th ITHC National Tourism conference on Strategic Development of Domestic Tourism in India organized in collaboration with Indian Tourism and Hospitality Congress on 1 & 2 November, 2015.
  • International conference on “Pilgrimages and Sustainable Cultural Tourism in South Asia: The Shaktipitha Perspective” oraganised during 14-16 October 2016.
  • National Seminar on “Dimensions of Travel Writing: Yesterday, Today and Beyond” on 10th April 2017.
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